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Discover the effortlessly cool style of !Solid, the Danish brand loved worldwide for its laid-back yet stylish pieces. With a focus on impeccable quality and attention to detail, !Solid offers a modern and versatile wardrobe for the fashion-conscious man. Embrace the Danish design ethos and elevate your everyday looks with !Solid.

Solid, a well-established brand with 25 years of history. We have 5 retail stores and a dedicated sales team working across Europe, including Italy. Solid is owned by DK Company, the second largest textile company in Denmark.

Over the past two years, we have successfully undergone a financial turnaround and revitalized the brand’s DNA. Solid is all about contemporary fashion, with a twist of utility and streetwear.

We strive to find high quality fabrics, and make perfect fittings, which is merged into simple styles, with an eye for the small detail, for a unique style statement.